Magic on Wilshire Blvd.: Whimsic Alley at

Until the new Harry Potter attraction opens at Universal Studios Hollywood in 2015, Hogwarts-craving locals can make their way to Whimsic Alley. This popular outlet for all things Harry Potter has moved from its original home in Santa Monica to a roomy new location at 5464 (and ¾) Wilshire Blvd. in Los Angeles. In addition to an expanded sales area, the new store features an event space modeled on Hogwarts’ Great Hall (although its windows are a bit less imposing) and a staff who are enthusiastic and knowledgeable about their merchandise and its mythology.

Read more about this magical shop in my recent feature for
We made a visit to Whimsic Alley on the last day of 2011. It had been a couple of years since we were last there–so long ago that we hadn’t even realized it had moved somewhere else! The new space is bigger, and so is its range of merchandise, but I was especially impressed by the young, enthusiastic, and unapologetically geeky staff who assisted us with our shopping. And shop we did–and if we manage to get tickets for Comic-Con 2012, I will actually have a costume to wear. Look for me at the San Diego Convention in my Hufflepuff house robes! (That’s where the Sorting Hat put me–although it was a close call with Ravenclaw–and it is not my place to question the Sorting Hat.)

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